Tiana Holding

Chapter 7 Notes

Posted on: April 27, 2010

Public Relations – Strategies and Tactics

Chapter 7 – Communication

Communication is the third step in the PR process.

There are five possible objectives at this stage which are: message exposure, accurate dissemination of the message, acceptance of the message, attitude change, and change in overt behavior.

In Communication you need to

  1. Receive the message
  2. Pay attention
  3. Understand
  4. Believe
  5. Remember
  6. Act
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