Tiana Holding

Chapter 4 Notes

Posted on: April 27, 2010

Public Relations – Strategies and Tactics

Chapter 4 – Public Relations Departments and Firms

Public relations departments are a part of an organization. Most organizations usually have a PR department. In PR departments you may have various roles depending on the organization. PR professionals often server at the technical level but in other cases you can be more of a couselor to the top executive.

Public relations firms come in all sizes and are found around the world, providing various services. The advantages of using a firm are versatility and extensive resources along with other things, but they can lack the full time, committment to your specific project.

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