Tiana Holding

#14 Extra! Extra! Fresh off the press news releases!

Posted on: April 27, 2010

News releases are a crucial part in a PR professional’s career. You need to know how to write news releases and how to write them well. I’m going to give you a few tips on how to write a good, effective news release.

  1. Make sure that what you are writing really is news. The purpose of the news release is to inform the public, to give them news on what’s happening.
  2. Start off strong. You want to grab the reader’s attention
  3. Let the audience know that you are speaking to them and what you are informing them about.
  4. Think about the audience that you’re writing to and make sure your information is relevant.
  5. Avoid big, fancy words. Your readers don’t want to read that and probably won’t understand it and so stop reading it. You won’t get your point across and you will just end up looking uptight and snobbish.
  6. Stick to the facts. Don’t butter it up, just put it out “plain Jane.” No embellishment needs to be added. Skip the cool whip, or the fluff. If it sounds too good to be true, journalists will be skeptical and it will ruin your credibility.
  7. Pick an angle and stick to it. Try and make your release timely and tie it to a current event if you can.
  8. Provide as much contact information as you can. Email, phone number, web address, mailing address, etc.
  9. Avoid, avoid, avoid the exclamation point. This is your enemy. It just makes your writing seem immature. If you absolutely must, only use one. Never group exclamation points together!!!!!! <— Example.
  10. Lastly, make it as easy as possible for the media representatives to do their job. this will benefit you because it will help you get your release out quickly.

I hope these tips are helpful to you, and for more advice I recommend using these sites.




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April 2010
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