Posted by: tholding on: April 29, 2010
Southeastern University was recently printed in the Lakeland Ledger, although not for a good reason. At the beginning of this week, Southeastern’s Student Life representative sent out an email to everyone, including staff, faculty and students concerning our safety here on campus. It was no more than a few tips on how to keep safe on campus. Most students probably [...]
Posted by: tholding on: April 27, 2010
News releases are a crucial part in a PR professional’s career. You need to know how to write news releases and how to write them well. I’m going to give you a few tips on how to write a good, effective news release. Make sure that what you are writing really is news. The purpose of [...]
Posted by: tholding on: April 27, 2010
I thought that Mikelle’s post on “The 10 annoying phrases you need to stop using” was really quite funny and so i decided to check out the website and make a post of my own. I thought this article on the Apple iPad was appropriate since it just came out and there is such a [...]
Posted by: tholding on: April 27, 2010
Public Relations – Strategies and Tactics Chapter 15 – Radio, Television, and the Web In today’s society, radio and television reach the majority of people on a daily basis. Releases that are used for radio, TV, and the web include: Radio News Releases – must be written for the air Public Service Announcements (PSAs) Broadcast [...]
Posted by: tholding on: April 27, 2010
Public Relations – Strategies and Tactics Chapter 14 – News Releases, Media Alerts, and Pitch Letters The news release is the most commonly used public relations tactic. Publicity photos often accompany news releases to make a story more appealing. Photos must be high-resolution and well composed. A mat release is a form of a news release [...]
Posted by: tholding on: April 27, 2010
Public Relations – Strategies and Tactics Chapter 10 – Conflict Management: Dealing with Issues, Risks, and Crises Some of the most crucial roles played by pr professionals involve dealing with conflict. Strategic conflict management can be broadly divided into four phases with specific techniques and functions falling into each phase. Issues Management Risk Communication Crisis [...]
Posted by: tholding on: April 27, 2010
Public Relations – Strategies and Tactics Chapter 9 – Public Opinion and Persuasion Public Opinion can be difficult to measure, there are few, if any, issues on which the public is unanimous. Engaging the interest of a public involves affecting its self-interest. The primary catalyst in forming public opinion is public discussion. Opinion leaders are the [...]
Posted by: tholding on: April 27, 2010
Public Relations – Strategies and Tactics Chapter 8 – Evaluation Evaluation is the measurement of results against objectives. Objectives should be a part of any program plan. There must be agreed-upon criteria to evaluate. The most basic form of evaluation is the measurement of how many news releases, brochures, annual reports, etc. are distributed in [...]
Posted by: tholding on: April 27, 2010
Public Relations – Strategies and Tactics Chapter 7 – Communication Communication is the third step in the PR process. There are five possible objectives at this stage which are: message exposure, accurate dissemination of the message, acceptance of the message, attitude change, and change in overt behavior. In Communication you need to Receive the message [...]
Posted by: tholding on: April 27, 2010
Public Relations – Strategies and Tactics Chapter 5 – Research Research is extremely important. It is the basic groundwork of any public relations program. There are 3 different types of research Secondary research Qualitative research Quantitative research You can also use questionnaire construction and researching respondents. Chapter 6 – Program Planning Planning needs to be [...]
